United Nations WIPO backs ladies of the wiccan group
Why did the UN back the witches? Basically because they had a right to use the name highcrossquarter.com, also because they had made fair use of it in a way that was clearly unconnected with Hammerson's Leicester city centre regeneration centre piece.
And last but not least... because we were able to prove to the UN, as groundless, Hammerson Plc's core assertion that Webwordwizards.com's ownership of the name being for monetary gain from them or their competitors.
Hammerson's complaint painted a picture that a whole website on Wicca that we created for our clients the wiccan group... was a sham.
The UN WIPO simply did not accept that.
Our only disappointment with the UN was their failure to admonish and reprimand Hammerson Plc for what we believed was reverse domain name hijacking.
The UN judgment stated that Hammerson Plc had every reason to believe their complaint would succeed.
We believe they merely had little reason to believe their case would not until our evidence was made clear to them during the case at which point they must have wished to god that they had never started off down this road.
We could have course have put all our cards on the table straight off, but it was our belief to not reveal our hand until after they had initiated legal action against us which we were convinced they would as soon as we declined their offers.
Was highcrossquarter.com a sham
No... on the whole it was not. Not entirely anyway.
But admittedly initiatially, the tone of it was. This was because at the outset, as soon as Hammerson approached Webwordwizards, the legal owner and legal registrant for the domain names, it became clear to us that a storm was gathering and a legal battle for the internet names would ensue as sure as night followed day whether we liked it or not.
Big companies are not used to hearing the word "No" and believe that everything and everyone has their price.
Webwordwizards after some thought and consideration of the nature of the problem at hand devised a strategy drawn from nature.
This strategy involved the 'darkening' of the implied meaning of the name. To alter its appearance and to make the highcrossquarter.com domain name unappetizing to use as the name for a regeneration centre piece shopping centre, with restaurants and slick inner city luxury apartments to boot.
Webwordwizards very carefully explained to Morrigan Wisecraft and the other wiccan group members that it was essential to make the highcrossquaarter.com web site look almost Satanic and evil and to conjure up an impression that the name is quite definitely not something that John Lewis, Next, Wagamama, Ghost, cruise and Cinema Delux quite definitely would want to be associated with even if Hammerson did.
We essentially wanted to create such an awful impression around the highcrossquarter.com name that this big bad evil predator as we saw them would drop it and use something else. Most people after all did not know precisly what witches were into and quite mistakenly beleived they were into dark deeds brought about through black magic and alliances with devils and demons.
Morrigan was against the idea and so to were many of the other witches of the Leicestershire based wiccan group. To wiccans, satanism is actually, something totally unpalatable and opposite as indeed satanism is to christianity.
In addition to this, Hammerson's Marketing director Mark Prescod had told us that using another name was definitley "not an option". They would not change the name. They were going to use Highcross Quarter and they wanted the domain name to go with it.
He had gone live in the national press and broadcast media in June 2006 announcing the name Highcross Quarter for the develoment when its doors opened in September 2008.
After a number of meetings with the ladies of the wiccan group, Webwordwizards finally convinced more or less everyone that it was vital to "satanise" the name and website in order to get Hammerson to go away and use another name..